Introduction In modern fast-paced business world, maintaining an edge of the competition is essential. Market research has always been a core approach for gaining a market edge, but the emergence of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are reshaping how businesses gather, process, and act upon information a

Introduction Social media marketing is evolving significantly in recent years, shaped by shifts in technology, consumer actions, and corporate demands. One of the most notable shifts in the marketing landscape has been the emergence of artificial intelligence (AI). AI’s capability to revolutionize social media marketing has captured the focus of